Who cares about Added Luxury Value (ALV)
Luxury and Value Luxury and Value, two words that rarely go together, unless we are talking about ALV or Added Luxury Value. Coke, Hugo Boss,…

Luxury and Value Luxury and Value, two words that rarely go together, unless we are talking about ALV or Added Luxury Value. Coke, Hugo Boss,…
Today, marketers look at a simple number: Followers. And who typically has the most followers? Celebrities. Celebrities are in a rush to create lasting businesses…